Public relations begins at home — the home communities in which your company or organization is based. An aggressively proactive community relations campaign can pay big dividends to business and organizations in the form of high-profile public relations opportunities and collateral support for existing marketing programs.

Groundswell Communications has extensive experience in devising and implementing comprehensive community relations and consumer marketing campaigns for companies and other organizations. Whether it means creating a community presence where you haven't had one before, enhancing your presence with a more strategic focus, or building loyalty and affinity among members of the community to grow market share, we know how to mobilize the "hometown" folks to support your business.

Community Relations Campaigns include:

• Assessing and evaluating an organization's community resources and presence
• Identifying key groups and activities that company personnel should be involved with in their specific communities
• Developing and conducting seminars to educate employees/members about the nature and benefit of community relations
• Proposing incentive and recognition programs to acknowledge existing community involvement and encourage new participation
• Providing ongoing advice and guidance for long-term relationship building between the client and target communities to create a "cushion" of good will
• Producing a community relations manual for use by internal trainers for ongoing training efforts and reference
• Creating a database management system dedicated to maintaining data, list development, targeting and program tracking