Entertainment and Consumer Services

Box Office, DVD, Television- Every purchase is a vote for your product.

Opening day is no different from Election Day. You line up all the right components of your campaign: advertising, press junket, stumping on the talk shows, word-of-mouth screenings and events, street teams, premieres, earned media; you have an estimate of what the audience will be, but it is still not guaranteed because there are other companies out there running the same campaign.

It is easy to run the same campaign, but in a world of constantly changing media, it doesn’t get the same results. The 2006 elections proved that if you run different, smarter, targeted campaigns, you not only win big, but you expand your audience.

At Groundswell, we take our combined experience in the political and entertainment communities to offer unique outreach to targeted audiences. Whether enhancing traditional campaigns, designing innovative plans to reach genre audiences, or providing contact to awards voters, Groundswell knows how to enhance turn-out.

Campaign Leadership

Groundswell professionals have run campaigns, not only for branding efforts for studios, but also for major corporations. We have led product launches, managed positioning campaigns, and have forged important intersections between products and public policy. We have deployed our grassroots network to promote consumer products, major motion picture awards, and have worked at the top levels of Presidential, U.S. Senate, Congressional, Gubernatorial, and local campaigns. We know how to interpret market research, make decisions, and get the client’s work placed in the media, on the editorial pages, and in the consumer’s consciousness.

Strategic Partnerships

Our political, media, corporate and non-profit networks provide our clients with the support and buzz their products need. These organizations can lend resources, endorsements and word-of-mouth elements that capture attention, give a connection and break through the crowded marketplace.

• Endorsements
• Advertising
• Hosted and Underwritten Events
• Promotions
• Earned Media

Profile and Brand Management

We will work with your most important asset - your brand – uppermost in mind. Groundswell will work with you to elevate, protect and defend your brand along with the people and products that represent you. We can work closely with executives to help forge the best message platform on which to position the work.

• Crisis Communications & Image Management
  Groundswell has mastered the art of crisis management and pro-active relations in the court of public opinion. From candidates and policies to controversial films and artists, Groundswell will manage the image of your film, your company and your players. We can work with you to provide surrogates, expert evaluation and the appropriate corporate response to the crises you may face.
• Corporate Communications
  We understand that the bottom line of every company is sales. As we help you succeed, we can help you measure it in real terms and promote the means of your success. Groundswell knows how to market your products to consumers, and will translate the marketing success to investors and the business community. We will help you identify and qualify your success; translating it to the business community that evaluate your campaigns.

Innovative Cross-over Campaigns and Strategic Targeting

Consumers live full lives and they receive their information from multiple sources. We can work with your marketing team to identify your audiences and where to speak to them. Groundswell can reach various, targeted markets to make sure your message is heard through various partnerships and earned media. These specialized media and innovative cross-over campaigns will elevate the discussion of your project, taking it off the entertainment pages and giving it added value and expanding your audience.

Awards Campaigns

We apply our political campaign experience to your award campaigns.

In the growing competition for awards and laurels, Groundswell can work with you to maximize voter contact and increase sales through telecommunications, earned media and strategic partnerships. Our experienced team can help you develop a targeted plan that will create buzz and increase turn-out.

• Hosted Events
• Strategic Partnerships
• Op-Ed Placement and Letters to the Editor
• Targeted Telecommunications Campaigns
• Earned “Off the Pages” Coverage

GrassRoots and GrassTops Buzz Marketing

More than just street teams. . .

Groundswell can design innovative word-of-mouth, grassroots, grasstops and internet marketing campaigns that target traditional and genre audiences. Groundswell can work with your team to maximize the effectiveness of your market research and expand your audience.

Our local representatives and internet organizers are experienced and have local resources and knowledge at their fingertips. Our nationwide network of state and local field representatives will:

• Evaluate a local or genre audience
• Identify potential supporters and opponents
• Build an audience network with a shared interest in promoting your project
• Create buzz and build the audience

Our organizers can arrange opinion makers within the community to endorse your project, build local support and create buzz. Groundswell Communications handles everything from program and concept development to targeting, message development, packaging, interactive list management and complete program execution. The result is an integrated effort designed for maximum impact.

Grassroots and Grasstops Buzz Marketing Campaigns include:

• Cultivating allies and developing supporters
• Arranging for personal contact between coalition leaders/members and decision makers
• Providing full-service customized direct mail and phone campaigns, including creative, production, delivery and management
• Providing the full range of other organizing techniques, including buzz marketing, canvassing, petition gathering, press advance, letter writing and event management
• Arranging local screenings, discussions and events

Telecommunications Campaigns

Multiple media is used to reach audiences, from expensive thirty second spots to obsolete newspaper advertisements. For almost a decade, Groundswell has developed creative ways to reach consumers in their own homes. Let us design an innovative, creative campaign that will use this technology to engage audiences and drive them to their local theaters, stations and stores.

We can work with you to identify targeted audiences and procure the lists from vendors and partners for optimum outreach via the following methods:

• Persuasion Calls – Recorded messages about the product from its talent with information about the opening
• Outbound Patch Service to Ticket Vendors – Recorded messages with an option to link directly to a ticket vendor for orders
• Creative Opt-In Calls – Recorded personalized messages from talent sent to “friends” after opting into the program on the website
• Robo Plus Calls – A Unique Groundswell Product; Robo Plus allows a studio to send a consumer recorded message and append the location of the local movie theater to the call. We have the unique capability of providing theater location to automated telephone calls.