The more crowded the media environment becomes, the more important hands-on organizers who are familiar with their local area and its politics become. Our nationwide, multi-partisan network of state and local field representatives will:

• Evaluate a local political situation
• Identify potential supporters and opponents
• Build, educate and train a network of constituencies with a shared interest in promoting your message

Our local organizers will arrange for state and local opinion shapers, business and community leaders, and other influential groups to reinforce your arguments and act as spokespersons on your behalf, bringing substantial grassroots pressure to bear on targeted policy makers.

At the same time, Groundswell creates a sense that your message is everywhere through state-of-the-art, individualized constituent mail and telephone campaigns. Groundswell Communications handles everything from program and concept development to targeting, message development, package design, interactive list management and complete program execution. The result is an integrated effort designed for maximum impact.

Grassroots and Grasstops Advocacy Campaigns include:

• Cultivating allies and developing constituencies in support of our clients' positions
• Converting allies into broad-based citizen coalitions
• Arranging for personal contact between coalition leaders/members and decision makers
• Educating and training coalitions to advance our clients' agenda or goals
• Providing full-service customized direct mail and phone campaigns, including creative, production, delivery and management
• Providing the full range of other ground organizing techniques, including door-to-door canvassing, leafleting, petition gathering, press advance and event management