Initiative campaigns have become the blood sport of American politics. Interest groups, frustrated by gridlock in state capitols, are increasingly turning to the ballot box to pass laws.

Activists now use the initiative process to gain momentum and circumvent their elected representatives. At the same time, legislators refer a greater number of controversial issues directly to voters through referenda. This trend provides an excellent opportunity for those who are prepared to contest these initiatives and referenda - and it poses great danger for those who are unprepared or unable to compete.

Groundswell Communications has expertise and experience in both the development of winning strategies and management of comprehensive tactical support. We have become experts at all phases of initiative campaigns – signature gathering, challenge processes, and waging the campaign.

These abilities are designed to take a specific, tailored message and deliver it, persuasively and often, to strategically targeted voters, opinion leaders, -- even potential allies or opponents.

We will put the team together. We will keep the team on track. We can help you define the message, choose the targets, and design a delivery system that will move enough voters to be successful. The techniques employed by Groundswell Communications are unmatched in their ability to target a specific audience and wage a campaign designed to affect public opinion and influence voter behavior on behalf of our clients.

Initiative and Referenda Campaign Services include:

• Campaign management and general consulting
• Message development
• Targeting and list development
• Direct mail and other voter contact services
• Volunteer, field and GOTV programs