With political involvement in development issues increasing, Groundswell Communications has pioneered the use of sophisticated techniques from political campaigns in this fast-growing field.

Winning support for your plans takes more than the standard presentation of engineering designs and public policy arguments, no matter how well-documented and sound. Sophisticated local opposition, competitors' roadblocks, and regulatory red tape mean you have to treat today's land use and development support projects like any other effort to win voter support and reduce potential risk to public officials.

Groundswell Communications will poll the public, study the opposition, and prepare rebuttals to critics' objections. We organize allies who will support the project and/or local referenda on our clients' initiatives. And we employ any other advocacy techniques needed to form a comprehensive campaign plan to convince decision-makers that our clients' projects are beneficial for their community.

Land Use and Development Campaign Services include:

• Generating support for a client's development project
• Neutralizing a vocal minority which opposes a client's development project
• Creating an intelligence-gathering network of local supporters
• Preventing opposition-sponsored rumors from damaging clients' proposals